Increase your visibility, trustworthiness, and conversions by optimising your Google My Business listing.
There are many things that you can do to make your business rank higher on Google. Local SEO is one of the most important aspects of online marketing for local businesses.
We have also included some tips to improve your site’s rankings in Local SEO.
What Is Local SEO? First, let’s define “local SEO”:
Local Search Optimisation (Local SEO) is the process of getting your business to rank higher in local search results.
Google will normally show three or four results from the location that the user specifies in their search query. These results are often called “snack pack” or “GMB ” listings because they appear as small boxes below the main set of organic results on a SERP (Search Engine Results Page).
8 Local SEO Tips
There are several steps that you can take to optimise your site for local search. With the right optimisation techniques, you can rank higher in local search results and get more customers.
There are some best practices that you can use to help your business rank better in local search results. These include:
1.) Check your Business details
Check all your details including name, address and phone number – match on your website and Google My Business. Google My Business is the place to manage your local presence on Google.
Do not be tempted to add keywords to your business name in GMB.
2.) Optimise URL, title tags, headers, meta description, and content.
Firstly make sure that your website is being crawled by Google. You can check this using the Search Console tool, or another SEO analysis tool if you have one.
Write your content for the reader and add location-based keywords in all of these places: title and header tags and meta description.
3.) Add UTM Tracking Codes
It seems like a simple enough step, but we often forget to add the tracking codes. This is very important when it comes to reporting and analytics because you need accurate data. You will then be able to distinguish if your visitor converting from local SEO or another source.
You can create links similar to this one by using Googles campaign builder: https://website.com/?utm_source=google&utm_medium=local&utm_campaign=gmblisting
4.) Add location pages to your website
If you have more than a single location then you should also add “location” pages to your website. This is an easy way to let users find out more about the location of each location and to give them directions if they need them.
Add pages that have information related specifically to customers from that area, such as opening hours, offers and testimonials. Google Maps are great for adding an extra touch of detail to your website.
5.) Check Attributes
To make updates to your listing attributes, log in first with a Google My Business account. Next, you need to click the info tab on the left-hand side.
In this section, you can see all of your GMB attributes. Including specific attributes for many categories, so make sure to check them and add any additional ones!
6.) Check Categories
To check your GMB categories, go to Google My Business. Click on the “Categories” tab. This will show you a list of all the business’ Categories and Subcategories that are set up in Google Maps. You can use this page to add or remove new categories for your business if needed.
Using GMB features like categories is key for local SEO success. It’s important to check which Google my Business Categories you’re using.
Big tip – GMB Spy is a free tool that lets you check your competitors’ GMB categories. It takes just two minutes to set up and can give you some great insights into how they are structured.
7.) Collecting Reviews
Google will always give Google reviews higher priority, so it is important for businesses to create Google Reviews.
– Use Call To Actions A call to action like “Leave us a Google Review” can help collect more high quality, accurate and well thought out Google reviews for Google.
– Share Positive Reviews The focus of every businesses’ Google review strategy should not just revolve around getting more Google reviews but also sharing positive customer Google reviews.
We have a fantastic tool for gaining Google Reviews in an automated fashion.
8.) Answering Reviews
Google reviews are a great way to get your business more Google-able. Google uses these reviews as a ranking factor and it also helps potential customers find you when they search for keywords related to the products or services that you offer.
In order to respond back, just click on “reply” from under each review. This will help you build up your reputation further!
You can also use our system to respond to reviews and also switch on chat on your GMB listing.
As detailed in the 2021 Local Search Ranking Factors the three major things to initially concentrate on are:
On Page SEO
For a Free GMB Review just reach out to us..