Luxury Hotel Group.
We completely rebuilt their paid search architecture, implemented predictive modeling, and delivered a high-converting website redesign, reducing OTA reliance while tripling direct volume.
The Challenge
Breaking through acquisition plateaus.
Our client had reached a growth ceiling with their existing paid channels and was over-reliant on Online Travel Agencies (OTAs) taking large commissions.
Strategic Objectives
Restructure paid search architecture to capture high-intent non-brand traffic.
Implement predictive LTV modeling to bid aggressively on high-value guests.
Redesign the website to optimize user experience, drive direct bookings, and maximize conversion rates.
Reduce overall blended CPA by minimum 20%.
Our Methodology
Audit
Deep dive into historical data and channel performance.
Strategy
Developing predictive models and testing frameworks.
Execute
Restructuring accounts, launching new creatives, and deploying a conversion-optimized website redesign.
Optimize
Continuous scaling based on data signals.
Key Stakeholders
Aligning teams for rapid growth.
Success required tight alignment across the client's organization. We partnered closely with their leadership to ensure our data models matched their business realities.
The Impact
Data-Driven
Results.
Direct Bookings
CPA Reduction
Revenue Growth
Key Takeaways
Moving away from last-click attribution allowed us to outbid competitors for the most valuable users.
Siloed channel management limits growth.