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    Silverfox Digital
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    More calls. Better leads. Real revenue.

    We build the full growth system: conversion-led websites, SEO, AI search, PPC and tracking that proves which leads turn into revenue.

    GET YOUR FREE GROWTH AUDITBOOK A 15-MINUTE CALL
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    Trusted by brands across retail, hospitality and industry

    Tractor Ted logo
    Reconomy logo
    The Cornwall Hotel & Spa logo
    2.5x
    Q4 revenue growth for a Shopify brand
    300%
    Increase in direct hotel bookings
    -42%
    Lower cost per acquisition
    The Agency

    Data-led growth thatpays for itself.

    We fix underperforming marketing systems. No fluff. No vanity metrics. Just data-backed execution that moves the numbers that matter: enquiries, bookings and revenue.

    Founded in Pershore, Worcestershire, we work with UK Shopify and DTC brands and B2B service firms turning over £1m to £20m, with hospitality and industrial specialists too.

    Silverfox Digital Agency
    One growth system

    The Revenue System.

    Your website is one part of a connected system. We build, rank, run and prove the whole thing, so every channel pulls in the same direction.

    How we work

    Audit. Build. Grow. Prove.

    A named process, one step at a time. You always know which stage your growth is in and what comes next.

    01

    Audit

    We map your channels, tracking and conversion paths, and find where revenue is leaking.

    02

    Build

    We fix the website, tracking and foundations so the system is ready to grow.

    03

    Grow

    We run SEO, AI search and PPC to bring in more of the leads that turn into revenue.

    04

    Prove

    We track every result back to the enquiry, booking or sale, and report what paid off.

    START WITH A FREE AUDIT

    Sector Expertise

    Select a sector to see how we tailor strategy, systems, and acquisition for different business models.

    Digital Commerce

    Built for brands that need sharper acquisition, better conversion, and stronger retention.

    Best suited for: Shopify brands, consumer products, challenger brands

    Common Growth Challenges

    • Paid traffic is rising but revenue efficiency is falling
    • Shopify stores are underperforming on conversion
    • Email and lifecycle flows are not driving enough repeat purchase
    • Attribution is unclear across channels

    How We Help

    • Performance marketing strategies built around profitable growth
    • Shopify website architecture designed to improve conversion
    • Analytics and data analysis that clarify channel performance
    • Email marketing and automation to increase retention and LTV

    Need a sector-specific growth plan?

    Book Strategy Session

    Traditional search is losing ground.
    Here's what's replacing it.

    Users aren't scrolling through blue links anymore. They are asking AI for direct answers. If your brand isn't structured for Answer Engines, you don't exist.

    AI Search Simulation
    U
    What are the common questions clients ask AI about scaling e-commerce brands?
    Clients typically ask about reducing acquisition costs and improving retention. They seek data-led digital agencies that specialise in Shopify architecture, performance marketing, and Answer Engine Optimisation.

    This is why structuring your brand data is critical.

    How We Build For AI

    We engineer your digital presence to be easily understood, trusted, and recommended by Large Language Models.

    AI-Readable Structure

    Structuring your website's data so LLMs can easily parse and understand your value.

    Answer-Driven Content

    Creating high-authority content that directly answers the exact queries your buyers ask AI.

    Authority Building

    Establishing your brand as the definitive source in your niche across the web.

    AI Visibility

    Ensuring your brand appears in ChatGPT, Perplexity, and Google AI Overviews.

    AEO vs Traditional SEO

    Primary Goal
    SEODrive traffic to website via links
    AEOProvide direct, definitive answers
    Focus Area
    SEOKeywords, Backlinks, Search Volume
    AEOContext, Entities, Semantic Relevance
    User Intent
    SEOResearching options and browsing
    AEOSeeking immediate, trusted solutions
    Result Format
    SEOA list of 10 blue links to click
    AEOA conversational, synthesized response

    Frequently Asked Questions

    Yes. AEO and SEO work hand-in-hand. Strong technical SEO and domain authority provide the foundation that AI models trust when deciding which sources to pull answers from. We integrate both for maximum visibility.

    Because AI models update their knowledge bases at different intervals, results can vary. However, by structuring your data and publishing high-authority, answer-driven content, brands typically see increased inclusion in AI-generated answers within 3 to 6 months.

    We build for the major Answer Engines including ChatGPT (OpenAI), Google AI Overviews and AI Mode, Perplexity AI, and Anthropic's Claude, ensuring broad coverage across the evolving search landscape.

    Claim Your Free GEO Audit

    Discover exactly how your brand appears in ChatGPT, Perplexity, and Google AI Overviews. We'll identify your gaps and provide a clear roadmap to dominate Generative Engine Optimisation.

    Engagements

    Clear ways to work with us.

    Pick the engagement that fits where you are. Most clients start with a build or a tracking setup, then move onto a monthly retainer.

    Website Build

    from [£X]

    A conversion-led website built to turn traffic into enquiries, bookings and sales. Fast, accessible, designed around the action that pays your bills.

    • Built around your buyer's journey
    • Optimised for speed and accessibility
    • Tracking and analytics set up from day one
    Get a quote

    Monthly Growth Retainer

    from [£X]/month

    Ongoing SEO, AI search, PPC and conversion work to bring in more of the leads that turn into revenue, month after month.

    • SEO, AI search and PPC managed together
    • Monthly reporting tied to revenue, not vanity metrics
    • Continuous conversion improvements
    Get a quote

    Tracking & Attribution Setup

    from [£X]

    Server-side tracking, Consent Mode and lead scoring so you can see which leads become customers, not just who clicked.

    • Server-side and privacy-compliant tracking
    • Lead scoring and attribution modelling
    • Clear reporting on what drives revenue
    Get a quote

    Prices depend on scope and the number of channels. We confirm the fixed price in writing after the free audit, before any work starts.

    Who you'll work with

    We don't just generateleads.We prove which ones turn into revenue.

    You work directly with Dickon Connolly, known as "Data Dickon". No junior account managers, no handoffs. Dickon has 15+ years across Google Ads, SEO and analytics.

    He specialises in the parts most agencies skip: Consent Mode, server-side tracking, lead scoring and attribution. That means you can see which leads became customers, not just who clicked an ad.

    GET YOUR FREE GROWTH AUDIT
    Dickon Connolly, founder of Silverfox Digital
    Featured Work

    Proof in Numbers.

    View All Cases
    Not ready to talk?

    Check your AI visibility free.

    See how your brand appears in ChatGPT, Perplexity and Google AI Overviews in under two minutes. No call, no form, no commitment. Get your score and the gaps to fix.

    RUN THE FREE CHECK
    AI Visibility Checker
    Free, no signup
    How often your brand is named in AI answers
    Which competitors AI recommends instead
    Which of your pages AI cites
    A simple score and the gaps to fix
    Customer Reviews

    What people say

    "His knowledge of the Google ecosystem is second to none."

    Dickon is my go-to for all things search, PPC and analytics. I've worked with him across a number of clients and it's been fantastic.

    Joe Leech

    Product / UX Coach

    Author & Keynote Speaker

    "His knowledge of SEO & analytics is superb."

    I've worked with Dickon on a number of different projects over the last few years and would highly recommend him.

    Julian Ebbutt

    Owner

    Anon Drinks

    "He has always come up with fantastic marketing ideas."

    Dickon has been looking after my Facebook advertising for almost 10 years now. It's kept me busy the whole time.

    John Moore

    Owner

    Moore Business
    Questions

    Frequently asked

    Yes. Traditional SEO remains important for organic search rankings. AEO and SEO work together. Strong technical foundations, quality content and authority signals improve visibility in both standard search results and AI-generated responses.

    Most clients see measurable changes in AI visibility within ninety days. A client in the waste management sector achieved 22% growth in AI Overviews and 33% increase in AI visibility within six months of starting the AI Growth Programme.

    We build for Google AI Overviews and AI Mode, ChatGPT and Perplexity. These platforms account for the majority of AI-generated search responses in the UK. The AI Growth Programme monitors brand visibility across all of them.

    AEO stands for Answer Engine Optimisation. It is the practice of structuring content so that AI-powered search tools surface your business as a trusted answer to customer questions. It works alongside traditional SEO, not instead of it.

    Dickon Connolly works directly with every client. There are no junior account managers. Work is retainer-based and measured against revenue outcomes, not vanity metrics such as impressions or follower counts. We prove which leads turn into revenue.

    Yes. Most clients are UK-wide. We work with businesses in e-commerce, hospitality and industrial sectors across the United Kingdom. All work is delivered remotely.
    GET YOUR FREE GROWTH AUDIT

    Ready to stop losing leads to competitors?

    See exactly where your marketing leaks revenue and how to fix it. The free growth and AI visibility audit shows your gaps in search, AI answers and conversion, with a clear plan to close them.

    GET YOUR FREE AUDITBOOK A 15-MINUTE CALL

    See how you appear in AI answers.

    The audit covers Google AI Overviews and AI Mode, ChatGPT and Perplexity. Find out how often your brand is named, which competitors AI recommends instead, and what to do about it.

    Get your free audit