National Waste Management Company.
Driving AI search visibility and market share through advanced tracking and AI Growth Programme execution.
The Challenge
Lack of visibility in emerging AI-driven search environments.
The client had strong traditional search presence but limited visibility across AI-powered search experiences (including AI Overviews), with no clear tracking or strategy to capitalise on this rapidly growing channel.
Strategic Objectives
Implement tracking to measure AI-driven search performance and visibility.
Increase presence within AI Overviews and generative search results.
Grow share of voice against key competitors in a changing search landscape.
Establish a scalable framework for AI search optimisation.
Our Methodology
Tracking Foundation
Implemented enhanced tracking to measure AI search visibility, share of voice, and performance across key queries.
AI Growth Programme
Enrolled the client into our AI Growth Programme, focusing on structured content, entity building, and semantic optimisation.
Search Optimisation
Refined content and site architecture to improve inclusion in AI-generated results and Overviews.
Performance Analysis
Continuously monitored visibility, adjusting strategy based on AI search behaviour and competitive movements.
Key Stakeholders
Aligning marketing with innovation.
We worked closely with the internal marketing team to align traditional SEO efforts with emerging AI search strategies, ensuring consistency and scalability.
The Impact
Data-Driven
Results.
Growth in AI Overviews
Increase in AI Visibility
Share of Voice
Key Takeaways
AI search is rapidly reshaping how customers discover services—early adoption creates disproportionate advantage.
Traditional SEO alone is no longer sufficient; AI visibility requires a new strategic approach.
Tracking AI search performance is critical to maintaining competitive market share.