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    Silverfox Digital
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    Google Ads Management That Cuts Cost Per Acquisition

    We manage Search, Shopping and Performance Max campaigns for UK businesses in e-commerce, hospitality and industrial sectors. Average cost per acquisition reduction across accounts: 40%.

    Silverfox Digital manages Google Ads for UK businesses in e-commerce, hospitality and industrial sectors. We restructure campaigns, write ad copy, manage bids and report on what matters: cost per acquisition and revenue.

    What's included in our PPC service

    Full Google Ads account audit: structure, keywords, match types, bid strategy

    Keyword research and negative keyword management

    Ad copy writing and A/B testing (search and responsive display)

    Shopping feed management and product listing optimisation

    Performance Max campaign setup and management

    Bid strategy and budget management

    Conversion tracking setup and verification via GA4 and Google Ads

    Monthly performance report covering spend, CPA and revenue

    Direct access to Dickon Connolly on every account

    Who we work with

    E-commerce

    DTC brands on Shopify and custom platforms spending between five thousand and fifty thousand pounds per month on Google Ads. We focus on Shopping, Performance Max and Search to reduce wasted spend and grow revenue.

    Hospitality

    Hotels and tourism businesses wanting to reduce OTA commission reliance. Direct booking campaigns with clear CPA targets and landing pages built for conversion.

    Industrial and B2B

    Lead generation for businesses with longer sales cycles and higher average order values. Fewer, better leads over high volume and low intent.

    PPC Results

    Average cost per acquisition reduction across client accounts: 40%. A luxury hotel group in the hospitality sector achieved a 300% increase in direct bookings and a 42% reduction in CPA following a full Google Ads account rebuild. The work included new campaign structure, Shopping feed optimisation and a high-converting landing page redesign.

    How it works

    01

    Audit

    Full account review covering structure, keywords, bids, ad copy, tracking and wasted spend. Delivered within the first two weeks.

    02

    Rebuild

    Campaign restructure based on audit findings. New ad groups, keyword lists, match types and bid strategies. No live changes until you approve the plan.

    03

    Execution

    Daily monitoring, weekly adjustments and monthly reporting. Responsive to seasonal shifts and budget changes.

    04

    Reporting

    Monthly report covering spend, impressions, clicks, conversions and CPA. Plain English with recommended next actions.

    Frequently asked questions

    Management fees are a fixed monthly retainer based on account complexity and spend level. We do not charge a percentage of spend. Your cost is known before work starts.

    We specialise in Google Ads: Search, Shopping, Performance Max and Display. We do not manage Meta, LinkedIn or TikTok Ads.

    We work best with businesses spending a minimum of two thousand pounds per month on Google Ads. Below this level, the data volume limits what is achievable.

    Restructured campaigns typically show performance improvements within four to eight weeks. Conversion tracking improvements and audience data build over three to six months.

    Month one is the audit and rebuild. We do not run live changes until we have reviewed the account and agreed a strategy with you. No changes without your sign-off.

    Ready to elevate your PPC?

    Let's discuss how we can integrate this into your broader growth strategy.

    Book a Strategy Review